‘Meet customers where they are.’ This advice is simultaneously sage and as helpful as “buy low, sell high”. To meet evolving customer needs and expectations requires a technology foundation that engages people along the customer journey, engaging them across digital channels. Delivering on such a strategy requires advanced insight into emerging technologies, development models that link technology and business teams, and infrastructure improvements that will accelerate innovation to match the ever-evolving speed of the market. Helping technology leaders navigate these elements is a new report published by independent research firm, Forrester. Written by analysts Brian Hopkins and Ted Schadler, their research is aimed at helping technology leaders assess new technologies for fit and gain an understanding of where to invest in foundational and customer engagement technology to maximize value in the customer relationship.
Download the complete research paper, free for a limited time:
Companies looking to start their journey to greater customer engagement through IT modernization face initial uphill steps as they work with legacy systems and outdated technologies that are unable to deliver at the speed of customer expectations. Yet, in its report, Forrester has found four key technologies that technology leaders should prioritize to kick-start customer engagement and lay the groundwork for continued growth including:
- Cloud computing to move to the future of software and to simply systems of record;
- Data and analytics to understand customers;
- Identity management to protect and serve customers; and
- Web and mobile interfaces for customer engagement.
To learn more about these four technology areas and how to apply the report’s key findings to your organization, download the report for free today. Specifically, you’ll learn:
- The role a cloud-based technology foundation can play in helping the organization speed innovation and speed time to value;
- Which technology areas to prioritize to improve customer engagement -- both new areas of investment and where legacy systems of record should be upgraded; and
- Why the customer lifecycle should guide technology investment.
Flux7 helps a wide variety of organizations navigate their IT modernization projects, offering a suite of solutions that help organizations design, build, own and manage key areas of technology transformation. Focused on architecting and optimizing our customers’ cloud-first infrastructure and training internal IT teams to manage their own infrastructure, Flux7 solutions are rooted in DevOps best practices.
From our Renovate offering, which offers specialized support to migrate a wide variety of workloads to the public cloud, to Flux7 Landing Zones for AWS, that provide a solid start in the public cloud, Flux7 architects best practice-based computing environments based on DevOps and Agile principles, extreme automation and self-management strategies. As a result, enterprises bring solutions to market faster and increase the frequency and quality of software releases through optimized processes and continuous delivery and continuous deployment.
Download Forrester’s report, Reset Your Technology Foundation for Customer Engagement today for free and kick-start the journey to building more responsive systems tuned to win, serve and retain customers.